Benefiting from international winter sports events:
trends, standards & best practices

Dirk Scheumann, CEO and founder of Schneestern, has witnessed the rise of action sports and played an active role in shaping them. He is not only responsible for one of the first snow parks in Europe, but also for numerous records and milestones, such as the Great Wall of China at the Slopestyle in Beijing 2022, the giant Nike Swoosh that was even visible from space, and years of creative and craftsmanship at the media event ‘The Nines’ ... to name just a few.

In his newsletter series, he wants to take you along and share his learnings from these mega-events with you, looking back on a quarter of a century of snow park experience.

Be part of it!

• the difference between snow park equipment for world-class events and public parks
• how ski resorts can benefit from high-quality snow park products even without major events
• the role technology, data and machines play today
• which trends are really relevant for ski resorts
• how course designs have developed from Asia to Europe
• the economic opportunities offered by modern snow park facilities
• what all this means for budgets, operations and the guest experience